About

Lelli Kelly is the Italian footwear brand dedicated to girls.

Lelli Kelly was born in 1992 in Tuscany and over the years has revolutionized the world of children's fashion in terms of product, aesthetic and communication, and has become the most internationally famous and recognized girls’ footwear brand.

Since the 90s, the legendary Lelli Kelly television commercials have become a real aesthetic and cultural phenomenon, having delighted entire generations of girls and boys, who, even as grown-ups, continue to remember them with affection and nostalgia.

“Designed for little girls” is the slogan that best describes Lelli Kelly's philosophy, since every aspect, from product to communication, is created from girls’ point of view and dedicated to them.

The brand arose from the intuition of Attilio Attilieni, president and founder of Lelli Kelly, who wanted to create “Shoes for little girls the way little girls like them, based on their aesthetic and communicative codes, and always ensuring the quality required by parents”.

Hence Lelli Kelly's corporate mission: to meet both the tastes of girls as well as the needs of parents.

Lelli Kelly is characterized by its lively, intense and sparkling aesthetic, which leads to the creation of products with a unique and exclusive design.

The Italian brand offers all the main types of models and footwear for little girls, for looks suitable for any occasion and season of the year. Lelli Kelly products are tailor-made for little girls, in the name of quality.

The production process is demanding and meticulous: all the components and materials that make up a Lelli Kelly shoe are carefully selected and subsequently tested, in order to comply with the highest international quality standards.